![transcad white paper transcad white paper](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c0769e49671425.58bb77366390b.jpg)
The Foursquare mobile application allows users to find great places on the go, get money-saving specials and rewards, see where friends like to go, and check-in and share the various locations they go to. The three main types of location-based services are geosocial, geoinformation, and geoadvertising applications, which are commonly used by consumers to gather more information and help them make a decision on where they want to eat, what places they want to visit, and what they want to buy. The implications for various markets, competitors and the future of digital business are discussed in detail to further explain how location-based services have become the economic foundation for mobile commerce. Some mashups are more popular than others, but the Geographical Information Systems community still has not found the one application that can do it all and that will be so useful that it will be used by all smartphone users. This is helpful for both the consumer and the business. There are different types of location-based services, but they all tie into some type of advertising to allow consumers to explore unchartered territory or get coupons to their favorite store. Location-based services are used by 74% of smartphone owners, and they are based on the GPS system on users' mobile phones (book). The future of digital business depends on many factors.Įveryone has a family member or has a friend who has a smartphone that has been used to obtain information about products, services, and places they can visit. There is a lot of small competitors out there, and maybe if you combine all those smaller niches from those competitors, there may be a bigger market than the most popular apps.
![transcad white paper transcad white paper](https://www.textures.com/system/gallery/photos/Paper/Crumpled/17278/PaperCrumpled0010_1_600.jpg)
This will soon change with the increasing amounts of smartphone users, downloaded mobile apps, and the enhancement of hybrid positioning technologies.ĭevelopers are constantly creating new applications and existing companies are creating new and interesting ways to use location-based applications. The younger social users have adopted these platforms without hesitation, but enterprises still remain cautious over the adoption of mobile. The markets for location-based services are increasing due to the fact that it's such a useful tool, but many people are still concerned about privacy issues. Finding cheap gas while giving comments on that restaurant to celebrate one's birthday party seems a bit far fetched, but as we have seen anything is possible in this new social media ran world. There are so many applications that to find the IT app, it must be able to configure most of our wants and necessities. It has created an extra column in the marketing aspect of the business both for future consumers as well as systems that try to adapt to the users preferences.Īpplications such as Foursquare, Wikitude, and Yelp are widely used by many people, but the Geographical Information Systems (GIS) community is still in search for the "killer app" that will become so widely used in society that GIS will be available everywhere at all times and thus become part of the mainstream IT.
#Transcad white paper free#
It is like a free advertisement or commercial for people that view that picture (instagram) or status (Facebook). Stating location is no longer just a form of showing the public what you have seen and where you have been. Not only do location-based services help the consumer, but they also help advertise the company through social media networks. In addition, the combination of mobile apps and location-based services allows marketers to reach out to their customers to send them more targeted content. They use information on the geographical position of a mobile device and enable the user to find the nearest business or service. These services have a magnitude of uses in social networking, and they are largely accessible through mobile device networks. Have you ever wondered where you could find a great happy-hour bar recommended by your closest friends, or how far away you are from the nearest hotel and their website, or the nearest Latin American restaurant while you're on vacation? Location-based services allow you to access this information even when you are miles away from home.